EYE has an ongoing commitment and leadership of the sector, operating in quality environments with ground-breaking insights solutions and supports various audience measurement systems around the world.
GLOBAL
To view a summary of Out-of-Home audience measurement systems around the world click here.
AUSTRALIA
EYE is a proud and founding member of MOVE, Australia’s first industry-wide national audience measurement system for Out-of-Home media.
Launched to market on February 23rd 2010 and endorsed by the Outdoor Media Association, the Media Federation of Australia and the Australian Association of National Advertisers, MOVE is set to change the industry forever.
This world-class measurement system brings greater accountability to the Out-of-Home medium by introduction of the following key elements:
Globally the first audience measurement system to cover all Out-of-Home formats.
Likelihood To See (LTS) currency – results are based on the ACTUAL audience, not the POTENTIAL audience. MOVE classifies this as Likelihood To See (LTS).
A web-based tool delivering cross-format reach and frequency across all major Out-of-Home formats.
As the only operator to specialise in all 3 formats (Roadside, Transport, & Retail/Lifestyle), EYE offers greater breadth and depth of Out-of-Home formats through a greater understanding of the anatomy of each out of home environment and how they work together.
EYE's commitment to accountability and insights is demonstrated via rigorous testing of the data to ensure a greater level of expertise and understanding with the introduction of audience measurement.
For information about EYE and MOVE please click here.
EYE is a member of Postar, the audience research body for the UK Out-of-Home advertising industry, which publishes estimates on audiences that view Out-of-Home advertising campaigns.
UNITED STATES OF AMERICA
Launched in 2009, TAB’s audience measurement system, Eyes On, provides demographic audience data of the roadside billboard sector that is comparable to that of other media.
EYE’s business operations in the United States of America are currently in the shopping mall environment nevertheless EYE is a supporter of TAB’s initiative as is of all initiatives that generate accountability for the Out-of-Home industry globally.
