EYE is committed to understanding our audience and the mall environment.

AUDIENCE PROFILES
To gain a better understanding of our Shoppers, please click on a topic of interest below.

	Eye Tracking is an OOH breakthrough which measures real environments, real behavior and real-time shoppers as they navigate and interact within the shopping mall environment. This study was conducted in conjunction with Access Testing to offer greater consumer insight, thereby helping advertisers to design more effective campaigns. To learn more about the Eye Tracking Study, please click on the image to the left.
	The EYE Shopper Profile gives marketers and advertisers greater insight into today’s mall shopper including consumer behavior, psychographics and engagement with EYE mall media with a particular focus on the impact of the new economy. Eye Tracking is an OOH breakthrough which measures real environments, real behavior and real time shoppers as they navigate and interact within the shopping mall environment. This study was conducted in conjunction with Access Testing to offer greater consumer insight, thereby helping advertisers to design more effective campaigns. Created in conjunction with Arbitron, The EYE Shopper Profile white paper is available to download by clicking on the image to the left.
	NEW - The EYE Shopper Profile 2.0 seeks to take a fresh look at how the psychographics of mall Shoppers have changed at this point in the recession. Our insights touch on several key components from the original EYE Shopper Profile and also on the effect of media, the lure of sales and the views of our Shoppers during the 2009 holiday season.
	The EYE Teen Shopper Profile addresses a lack of teen shopper data in the market. Teenagers represent a significant portion of the mall audience as they visit malls frequently, spend a high percentage of their monthly income and spend a lot of time in the mall environment. Created in conjunction with Arbitron, The EYE Teen Shopper Profile white paper is available to download by clicking on the image to the left.

ENVIRONMENT PROFILES
To gain a better understanding of the mall environment, please click on a topic of interest below.

Arbitron’s Out-of-Home Digital Video Display Study Arbitron’s Out-of-Home Digital Video Display Study shows that malls get the highest recall of all digital Out-of-Home media. Click to the left for access to the full white paper.