EYE is committed to understanding our audience.

The EYE Shopper Profile gives marketers and advertisers greater insight into today’s mall shopper including consumer behavior, psychographics and engagement with EYE mall media with a particular focus on the impact of the new economy.

Click here to download the EYE Adult Shopper Profile

NEW - The EYE Shopper Profile 2.0 seeks to take a fresh look at how the psychographics of mall Shoppers have changed at this point in the recession. Our insights, conducted in conjunction with Survey Sampling Inc. (SSI), touch on several key components from the original EYE Shopper Profile and also on the effect of media, the lure of sales and the views of our Shoppers during the 2009 holiday season.

Click here to download the EYE Shopper Profile 2.0

The EYE Teen Shopper Profile addresses a lack of teen shopper data in the market. Teenagers represent a significant portion of the mall audience as they visit malls more frequently, spend a higher percentage of their monthly income and spend more time in the mall with each visit.

Click here to download the EYE Teen Shopper Profile

Arbitron’s Out-of-Home Digital Video Display Study

Arbitron’s Out-of-Home Digital Video Display Study shows that malls get the highest recall of all digital Out-of-Home media. Click here to link to the full white paper.


To gain a better understanding of our audiences, please click on a topic of interest to the left.